Number of people failed to create SEO friendly URLs. SEO structure is very important to rank higher in search engines like Google and Bing etc.
Take some time to create SEO URL for higher ranking.
Before going to publish a post, Double check URL structure.
Every peace of below content created very seriously and take lot of time. So if you want become a SEO specialist, Read carefully each idea.
Also post your doubts via comments.
What is a URL?
URL (Uniform Resource Locator) is also called as “Web Address”. Describe the location of the resource (Such as web page) on the web.
Best Ideas for SEO URL Structure
- Short URL tend to rank better
- Create human readable URL
- Put main keywords in URL
- Create static URL, not dynamic URL
- Remove stop words
- Fewer sub categories is generally better
- Use Hyphen (-) for word separator
- Don’t repeat keywords
- Use HTTPS instead HTTP if possible
- Use folders instead of sub domain
Short URL Tend to Rank Better
Short URL gives higher ranking.
Because short URLs is very easy to read and share.
Which of the following URL structure do you like?
I think most of the users like example 1. Because it’s very short and readable.
Also Google Matt Cutts (head of the web spam team at Google) says “URL length is effect on page rank”.
Don’t change URL for already published posts. This will cause serious SEO issue.
If you are using WordPress CMS (Content Management System), You can set permalink structure to “Post name”.
Don’t change permalink structure, If your site have hundreds of posts. Only change URL Structure for new sites.
Create Human Readable URL
If you create human readable URL, Webpage get higher ranking in search engines.
See followings examples to know about Readable and Unreadable URL.
Example for Readable URL
Example for Unreadable URL
Put Main Keywords in URL
Placing keywords in URL is a major SEO ranking factor.
For example this post is target to rank for keywords like “SEO URL”, “SEO Friendly URL Structure” and “URL Structure” etc. So i decided to create URL like this.
Create Static URL, Not Dynamic URL
If you create dynamic URL, It will cause serious SEO issue. So create static URL.
Dynamic URL change constantly where as Static URL does not change.
This kind of URL is very ugly.
Remove Stop Words
Remove stop words (a, but, the, are, an and to etc) to decrease URL length and better readability. Some times it is better to keep stop words for readability.
So it is your choice, Whether it include or not based on the readability vs. length..
If you are using WordPress, It will automatically remove stop words.
Example 1 (Before removing stop words)
Example 2 (After removing stop words)
Fewer Sub Categories is Better
Some times you need to create category wise URLs. In this case create 2 to 3 sub categories maximum.
Example (2 Sub Categories)
Example (More than 2 Sub Categories)
Use Hyphen for Word Separator
It is better to use Hyphen (-) for word separator instead of any other separators (like _ + = # %). Hyphen is the search engine friendly separator.
Don’t Repeat Keywords
I already told you placing keywords in URL tend to rank better.
But Repeating keywords and keyword stuffing negatively impact on page rank.
Example for Keyword Stuffing
Use HTTPS Instead HTTP if Possible
HTTPS (Hyper Text Transfer Protocol Secure) is secure version of HTTPS. It is also known as HTTP over TLS, or Transport Layer Security.
Security is a top priority for Google. They told webmasters to switch from HTTP to HTTPS to keep everyone safe on the web. They give some time to do it.
But in future, They may decide to strengthen it.
Check out this HTTPS as a ranking signal from google official blog.
If you don’t have enough knowledge on switching to HTTPS, Don’t make any changes to your site. Because it will cause serious SEO issues.
Check out Guidelines from Google about HTTPS.
But if you’re launching new site, You can create HTTPS version easily.
Use Folders Instead of Sub Domain
Some webmasters moved their sites from sub domain to sub folder. They seeing improved results.
Moving sub folder to sub domain cause traffic lose.
Google give the separate ranking for sub domains. They don’t include in main domain.
Use sub folders instead of sub domains where possible.
You can also create sub domain in some cases. It’s your requirement to create sub domain or sub folder.